The Rolex GMT-Master II, affectionately nicknamed the "Pepsi" for its iconic blue and red bezel, holds a special place in the hearts of watch enthusiasts. Its vibrant colours, robust build, and rich history have cemented its status as a timeless classic. This article delves into the allure of the 1990 Rolex Pepsi, exploring its origins, unique features, and its enduring appeal in the modern collector's market. We'll also navigate the complexities of pricing, sourcing, and the various components that contribute to the value and desirability of this particular vintage piece.
A Blast from the Past: The 1990 Rolex Pepsi's Place in History
The story of the Pepsi bezel begins long before 1990. The original GMT-Master, introduced in 1955, was designed for pilots of Pan Am, requiring a watch capable of tracking multiple time zones. The iconic two-tone bezel, a striking combination of blue and red, emerged as a key feature, representing the dual time zone functionality. However, the 1990 model represents a pivotal point in the Pepsi's evolution. It sits firmly within the era of the reference 16710, a model that bridged the gap between earlier iterations and the modern GMT-Master II we know today.
The 1990 Rolex Pepsi, therefore, isn't just a watch; it's a piece of horological history. It represents a specific point in Rolex's design and manufacturing evolution, embodying the craftsmanship and innovation that have defined the brand for decades. Finding a well-preserved example from this year is a significant undertaking, adding to its desirability among collectors.
Features and Specifications: Examining the 1990 Rolex Pepsi
The 1990 Rolex Pepsi GMT-Master II, reference 16710, boasts several key features that define its character:
* The Iconic Pepsi Bezel: The most striking feature, of course, is the bi-directional rotating bezel with its contrasting blue and red aluminum insert. This bezel facilitates easy tracking of a second time zone. The vibrant colours of the 1990 Pepsi bezel are often described as particularly rich and saturated, a characteristic valued by collectors.
* Calibre 3085 Movement: Powering the 1990 model is the automatic Calibre 3085 movement, a robust and reliable workhorse known for its accuracy and longevity. This movement, while superseded by later iterations, is still highly regarded for its performance and inherent quality. Its maintenance and servicing are relatively straightforward, adding to the practicality of owning a vintage Pepsi.
* Oyster Case: The characteristic Oyster case, synonymous with Rolex, provides exceptional water resistance and protection for the movement. The 40mm case size (slightly smaller than its modern counterparts) offers a classic and comfortable fit on most wrists.
* Sapphire Crystal: While earlier models used acrylic crystals, the 1990 Pepsi typically features a sapphire crystal, offering superior scratch resistance and clarity. This is a significant upgrade that contributes to the watch's overall durability.
* Jubilee Bracelet: Many 1990 Pepsi models were fitted with the comfortable and elegant Jubilee bracelet, a five-piece link bracelet that is both durable and visually appealing. The bracelet's design contributes significantly to the overall aesthetic of the watch. However, some examples might have been delivered with the Oyster bracelet.
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